ALL IN

If not now, when will we design for a brighter tomorrow

It is really up to us to decide to make positive changes now, in how we design our products, our services and how we engage with society.  We need to be “all in” and commit 100% because we’re capable of changing everything if we choose.

• Design with care and empathy; understand the user, know the impacts
• Take responsibility with your product; create an easy system to repair or upgrade, don’t place the burden of disposal on your customer
• Design products or services for accessibility to benefit the people who will directly use the design outcome
• Look for opportunities in the system to design engaging solutions that benefit society and the environment
• Ask the difficult questions
• Expect more, embrace excellence
• Be generous, share knowledge
• Be a change agent
• Take a risk on the dream, create truly remarkable innovations
• Be truthful, be transparent
• Seek the truth in the background story
• Be inspiring
• Design for the long game
• Do work that matters